Revolution Performance Fabrics was a proud sponsor of the Design Influencers Conference held at the Grand Hyatt Buckhead in Atlanta. Designers came from all over the country to network and learn from top influencers and experts in our ever changing industry. The conference allowed attendees to have the unique opportunity to meet with fellow designers, share ideas and connect with brands in the home furnishings industry.
So you might ask… what did I take away from this conference? The break out session that I found most intriguing was with Adam Japko, Founder and CEO of Esteem Media. He talked about the progression and emergence of influencer marketing in the home furnishings and design industry. It was so interesting to hear him talk about how The Grateful Dead built their brand in such a non-conventional way. I never even thought about Deadheads and how they were actually some of the first “marketing influencers”! He referenced a book called Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Brand in History by David Meerman Scott, which by the way I have already ordered and can’t wait to read it!
It got me thinking...Revolution is building a brand just like The Grateful Dead did. Our followers are our Deadheads, they are our tribe and we treat them like family.